A Cautionary Tale

The damage inflicted by the Internet on cash- and reader-starved newspapers, however, is serious and escalating. The Interactive Advertising Bureau and PricewaterhouseCoopers recently announced that Internet advertising revenues for 2007 were estimated to grow to $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for the full year 2006. As circulations and paginations decline, a number of newspapers have taken on commercial work to absorb the excess capacity of their newspaper webs, aided by the advent of UV capability on those presses.