A Cautionary Tale

These are not the only segments under pressure. Burdened by postal rate increases, traditional web work like magazines, periodicals and books is also slumping. It’s helpful, says Holliday, to observe the following test for print market segment vulnerability: “Does the print product carry advertising? If not, it’s more vulnerable. Is the print product subject to rapid obsolescence? If yes, it’s more vulnerable. If the print product generally is read in one location vs. being portable, it is also more vulnerable.”