A Cautionary Tale

With respect to magazines and books, Holliday believes their vulnerability to the Internet is closely related to the degree to which readers place a high value on the image quality, handy retention and portability of the printed product. Just as specialty catalogs appear to be resisting the general decline in the overall catalog market, special interest publications that contain high-quality images that might be retained for future reference and sharing are examples of the least vulnerable of the magazine segments.