A Cautionary Tale

As for Web-to-print, Zarwan advises, “Everyone thinks Web-to-print implies digital, but it doesn’t necessarily.” Adds McLauchlan, “Faster makereadies, quicker turnaround times and shorter downtimes will continue to build Web-to-print on the positive side.” Prince concludes by pointing out that these “new” models have actually been working well for some time, and that their net effect has been to enhance offset markets. PI