A Cautionary Tale

Print has been decoupled from the nation’s GDP for a few years now, a trend that probably doesn’t bode well for the industry. “At best, we’re entering a period of slow growth and stagnation. At worst, a recession of some duration. To the extent there’s an association,” predicts independent consultant John Zarwan, “the worst is yet to come.” In the face of an already challenging environment, “this trend will be an additional burden a lot of printers will have to carry,” he adds. “You already have ostensibly well-run companies going out of business.”