A Cautionary Tale

“Some public companies break out their election spending separately and it can be significant. It might help some folks get through the downturn.” The downside? “Most of this stuff is not cash-in advance, especially for candidates that lose,” Zarwan points out.

“If there is a slowdown combined with stagnation in the print markets, printers may not have the cash flow to carry these guys. But printers have been there before.”