A Cautionary Tale

Yes, printers have been there before, but not every one of them is still around to tell the tale. In a down economy, the long-term, sustainable advantage typically goes to printers with access to low-cost capital. “Unfortunately, the smaller, family owned printer is challenged in buying new equipment, and the reason it’s especially difficult now has to do not just with what interest rate you have to pay, but whether they will they make you a loan at all,” Zarwan continues.