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The above Figure 2 outlines InfoTrends' view of current application areas and the long-term future for inkjet technology.
Offset Replacement, the faintest bar at the top of the figure, is the final focus of most inkjet developments in commercial printing. While black & white electrophotographic printing is already quite competitive with offset for run lengths up to several thousand, most commercial printing is done in color, and offset still is responsible for the largest share of production printing pages. Accordingly, this is the biggest market growth opportunity.
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