InfoTrends Forecast: Inkjet Targets Commercial

High-Volume Transactional devices are targeted toward high throughput and variable data, and less on graphic quality. Increasingly, printers in this product range are used for TransPromo communications, where color is almost a prerequisite. Although this application has experienced strong growth over the past two years, its volume is ultimately limited as substitution potential is determined by the number of statements printed (about 120 billion impressions in Western Europe in 2007).