Commercial Printing Outlook: Forecasting a U-turn
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Mark Smith
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While the business downturn has been universal, impacting companies of all sizes in all regions and market sectors, the same won't automatically be true for the recovery, Paparozzi warns. As the business outlook improves, companies now need to guard against "recovery complacency," he says. Printing industry recoveries have gone from being inclusive to increasingly more exclusive, meaning they are reserved for companies that really are prepared for what this industry is becoming, the economist asserts.
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