Commercial Printing Outlook: Forecasting a U-turn

Along those same lines, PIA's Davis points out that the year-over-year growth rate for individual printers can actually be much better than the industry-wide figure because of plants going out of business. Those companies that do the right things to survive can see their sales grow, even with flat or declining industry sales, as long as the percentage of plants going out of business exceeds the change in sales, he notes.