Commercial Printing Outlook: Forecasting a U-turn

NAPL has found that today's market leaders have five critical attributes in common, starting with regularly completing a very advanced and effective business environmental analysis, both of their internal and external environments. This is along the lines of a SWOT—Strengths, Weaknesses, Opportunities and Threats—analysis that looks carefully at where a company stands internally, and in relation to the competition and its clients. Then, the leaders: