Commercial Printing Outlook: Forecasting a U-turn

According to Paparozzi, the Blue Chip Economic Indicators' GDP projection for 2010 was already on an upswing prior to the release of third quarter estimates. "Its consensus projections for 2010 have been trending up for months, from 1.8 percent in April up to 2.5 percent in the latest report."

Too many people believe the end of a recession means everything is going to be OK again, cautions the industry economist. "It simply means that the economy and our industry have stopped contracting. Recoveries can be very vigorous or very feeble, and anything in between. This recovery is likely to be painfully slow at first and not feel much like a recovery until well into 2010."