Commercial Printing Outlook: Forecasting a U-turn

NAPL's forecast calls for printing industry sales to grow between 2 and 3 percent overall in 2010, largely due to the healing U.S. economy. While there may be some revenue growth in the first half of the year, Paparozzi expects profitability to continue declining until the second half of the year with ongoing pressure on pricing. "Given the competitiveness of the industry, we don't expect to see meaningful recovery until well into the second half of 2010, and even more so into 2011."