4 Color Press — Middle Ground Master

"There's a ton of work the big shops just can't get through their businesses quickly enough," he says. "And quick printers don't necessarily have the quality and capability to get that type of work done. There's the land in the middle where the buyer wants to go to an end manufacturer. They don't want a middle man, but they need the responsiveness: the quick printer's mentality with the commercial press' capability. So there's a whole river that runs down the middle; we put our boat there and started paddling around."