Forum Shows Path to Digital Success

ANAHEIM, CA—PODi, the Digital Printing Initiative, billed its 5th annual Application Forum as the “Hottest Ticket in Town,” a play on its conference location south of Hollywood and directly across the street from Disneyland in the Anaheim Hilton.

Held this week, the event featured a day of pre-conference intensive sessions and two days of seminars for some 380 attendees looking for the ticket to digital printing success. A vendor fair also showcased 36 sponsoring companies.

Pricing strategies, how to calculate an ROI for a customer, and solution selling were among the hot topics. Many of the attendees were veteran digital printers who already output variable data jobs and were looking for sophisticated approaches. Interestingly, the consensus among speakers and participants was that traditional sales reps will not make the transition to selling solutions.