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Fox River will market the Gilbert brand separate from its Fox River brand. Gilbert's sales, marketing and customer service functions will continue to operate under the Gilbert Paper name.
Gilbert's paper mill in Menasha, WI, will be shut down by Mead at the time the acquisition is completed. Approximately 100 current Gilbert Paper employees will join Fox River, which announced it is likely that some positions will be eliminated related to the integration of their respective converting operations.
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