Fast-Track Firms : Creativity Goes a Long Way

“Today, you read about the need to change or die—the printer has got to change, grow the business or do things other than print to survive the digital revolution,” Smith notes. “We’ve been in business 25 years total, and we really haven’t changed much. We still produce direct mail pieces that are placed into envelopes, then delivered to mailboxes all over country. Direct mail is still effective, no matter how much they try to kill it.”