Fast-Track Firms : Creativity Goes a Long Way

However, Smith recently sold both firms. Typecraft didn’t really mesh with Direct Impressions, and Smith—spread thin by splitting much of his time shuttling between Virginia and New Jersey—wanted to find local management for Mars. In stepped IBS Direct of nearby King of Prussia, PA. In the creative deal struck between the two sides, Smith will now represent Direct Impressions, Mars Graphic Services and IBS Direct to all current customers.