Fast-Track Firms : Creativity Goes a Long Way
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Erik Cagle
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The software discs soon went the way of the long-playing album (not to mention typewriter ribbon), so Foxfire called an audible and gravitated toward providing in-store signage for large-scale retail chains, ranging from groceries and drugs to apparel, automotive and dollar store environments. A grocery client may need 5,000 signs per week, per store, and a large chain may mean several million signs a week. Feretti notes that since the cost to hang a sign is about eight to 10 times the cost of the sign itself, his company decided to focus on ways clients can reduce their labor costs.
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Erik Cagle
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