Foxfire Printing and Packaging: Sure Signs of Success

The upshot of all this new gear is that Foxfire is boosting its staff to upward of 40 new jobs, some of which will be added in 2013. In terms of the :Jeti printer and the Roland 900 press, Ferretti was essentially giving his customers what they wanted.

"We saw a need in the market for the larger sheet size; 60˝ used to satisfy most customers, but now they want 73˝-size sheets," Ferretti states. "It's really kind of a twofold solution; you need both digital and offset capabilities to satisfy the shorter run and variable data solutions, as well as the longer run work. Silk screen is a market that's dying, and the new offset presses like the manroland have the ability to produce short run lengths. Consumables costs are also coming down, so digital run lengths are getting longer. We decided we would make investments in both of those categories."