Foxfire Printing and Packaging: Sure Signs of Success

"We've recruited and developed retail industry experts. We've become experts in supporting their needs," Ferretti states."Print is just our by-product. We've developed end-to-end solutions for retail that feature a holistic approach, looking at everything from data to installation."

Where Foxfire delivers is in impacting the two pivotal metrics in the world of retail: Same store sales and operating margins. He points out that retailers count 20 percent of their revenues from promotional sales alone, and many retailers often fall short of having 100 percent of their outlets implementing 100 percent of promotional signage. But, in using the plan-o-gram system (the organization of how products are laid out in the store, packaged to be easily implemented at the retail level) the value proposition far exceeds merely making life easier on the retail employee staff.