Franchise Printers -- Some Franchise Players

Titus is optimistic when it comes to the subject of franchisee startups. The land may not be as fertile as it was for growing startups in the 1970s and 1980s, but the fundamental traits behind a greenfields leader hasn't changed significantly.

"It depends on the individual running the store," Titus says. "If the people get out, make themselves known and build a reputation for themselves in the area, the business is going to work. But if they sit in the store and wait for things to happen, then success is not going to come to them."