Freedom Graphic Systems Adding HP Inkjet Web Press to Personalize Direct Mail

“Capture” business development: Consulting and tools for growth

Beyond the hardware investment, Freedom is working closely with HP on market analysis and education services provided through the HP Capture business development program. With Capture, Freedom will be able to take advantage of:

• market-specific, variable-data marketing collateral designs from HP to promote Freedom’s new digital capabilities,
• consulting to help Freedom customers introduce full-color variable data into existing mail piece designs, and
• internal consulting to help Freedom management and sales staff target new opportunities.

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