'French Dispatch' Pop-Up Cafes Use Print, Promo for Immersive Experience
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Wes Anderson movies have such a distinct aesthetic. It feels like you’re watching some uncanny puppet show from a vague year between 1950 and 1970. Sometimes there are talking animals.
Anderson's latest flick, “The French Dispatch,” is finally coming out after some COVID-related delays, and fans can go to Dayglow coffee shop locations in Los Angeles and Chicago for special “French Dispatch” pop-up events.
When they get there, fans can grab a “French Dispatch” print magazine with things like behind-the-scenes articles and other movie-related fun. They can also order special-edition drinks such as “The Cycling Reporter,” “The Concrete Masterpiece” and “The Private Dining Room of the Police Commissioner,” according to Timeout. Some of the drinks come in special edition yellow Le Sans Blague mugs.
Nice way to start off the day - lazy Sunday morning coffee ☕️ @french_dispatch pic.twitter.com/fQLkwOhCRr
— s pour la vie 🤗💋📿🐢🤝📝👕📚🧑🚀🧑🚀 (@timotheetiancha) October 24, 2021
If you don’t feel like ordering a drink or immersing yourself that strongly into the Wes Anderson Cinematic Universe, you can just buy some branded merchandise, such as a pin collection, a notebook, a pencil case filled with green pencils and a reusable tote bag.
https://twitter.com/p2wy/status/1451302115272536076
Customers who stopped in on Oct. 21 and purchased a drink were entered into a raffle for the entire branded gift set, as well as a T-shirt with star Timothée Chalamet’s face on it. Once the pop-up is over on Nov. 15, Dayglow will do a promotional giveaway with the Le Sans Blague’s mugs.
Brendan Menapace is the content director for Promo+Promo Marketing.
