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Selling printing has always been a challenge, but never more so than today. Not only is there significant competition in every market segment, but arcane issues such as gamut limitations and color reproduction can make the press sheet seem like a compromise compared to the proof.
COMPANY PROFILE Name: McCord Printing Location: Dallas Employees: 90 Annual Sales: $13 million Key Markets: Advertising agencies, corporate work. |
One commercial printer has found a solution to this problem: going direct-to-plate. McCord Printing installed an Agfa Galileo computer-to-plate (CTP) system.
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