From Clean Slate to Direct-to-plate

Shaw says McCord selected Digital WaterProof because of its excellent color calibration and matching capabilities. And, to make sure the bindery gets exactly what it needs for finishing, McCord installed a Gerber (BARCO) IMPress imposition proofer, which generates two-sided bluelines.

Some printers are worried about what clients say about digital proofing, but Ashlock is not concerned. "Most of the customers that I deal with are sophisticated and understand the nature of digital proofing," he says.