From Clean Slate to Direct-to-plate

"We no longer have to sell 'down' from the proof or tell the customer that's as close as we can get to the proof," explains Mickey Ashlock, vice president and co-owner. "Now, we can sell 'up' from the proof."

And McCord is now able to produce jobs more quickly—an important consideration even in the high-end commercial sheetfed arena as clients try to reduce cycle times. "Our approach in promoting this to our customers is that it enables us to turn their jobs faster and with higher quality," says co-owner Jim Singer.