Fry Communications Adds Océ CS665 Pro to Help Grow its Color Personalization Business

“We can increase the effectiveness of direct mail campaigns by harnessing the power of digital color printing. Variable graphics, customized images, and personalized messages help clients’ pieces stand out in the hands of the target audience,” said Colatriano. Once marketing objectives are defined, Fry combines data and other relevant prospect information to create a customized message that takes full advantage of the power of the digital printing process. The result is increased response rates, better customer relationships, and a lasting impression on target prospects.