Fry Communications Introduces Cloud-Based Buyer’s Guide Solution

Publishers who offer a buyers’ guide enjoy enhanced brand awareness for both their industry publications and their suppliers/advertisers.

“Producing a buyer’s guide positions publishers as active solutions providers within their industry while subtly showcasing other content offerings,” said David Fry, chief technology officer at Fry. “More importantly, the buyer’s guide represents a readily available, expanded source of brand revenue for publishers.”