Fry Communications Introduces Cloud-Based Buyer’s Guide Solution

MECHANICSBURG, PA—July 19, 2011—Fry Communications recently launched a cloud-based buyer’s guide platform. Part of the Fry family suite of revenue-generating tools, the buyer’s guide offers publishers a single console for selling and managing listings and digital media for print, online and mobile product directories.

The self-service module offers cross-browser compatibility, and incredible flexibility for customizing advertiser packages for upsells and cross-media buys. Additional standard features available include search engine optimization, personal URL (PURL) renewal campaign management, social media and geo targeting of ads and content on the mobile side.

Publishers who offer a buyers’ guide enjoy enhanced brand awareness for both their industry publications and their suppliers/advertisers.

“Producing a buyer’s guide positions publishers as active solutions providers within their industry while subtly showcasing other content offerings,” said David Fry, chief technology officer at Fry. “More importantly, the buyer’s guide represents a readily available, expanded source of brand revenue for publishers.”

About Fry Communications
For over 75 years, Fry Communications, Inc. has continually expanded and diversified to meet the needs of its customers from its campus in Mechanicsburg, PA. As one of the nation’s largest privately held integrated communications companies, Fry provides category-leading premedia, printing, distribution, direct mail, fulfillment, information publishing, publisher and marketing services to its growing customer base. Fry’s consultative approach, diverse resources, respected expertise, and surprising flexibility delivers unique solutions for information distribution in print, via direct mail, on the World Wide Web, and beyond.

Source: Fry.