Fujifilm has also implemented a range of measures around the world with the objective of contributing to sustainable development by designing products that take the environment into account, reducing packaging materials and reducing greenhouse gas emissions. Fujifilm is the leading manufacturer of UV-cured, VOC-free and solvent-free ink jet inks. The company’s high-performance films used in flat panel displays are manufactured with plant-derived cellulose, rather than petroleum-based material and carry the Biomass Mark of the Japanese Ministry of Agriculture, Forestry and Fisheries. Fujifilm supports numerous eco-sustainability measures, including habitat and species preservation for the Giant Panda through its longstanding collaboration with the Smithsonian’s National Zoo, and support of public open space initiatives such as New York City’s Friends of the Highline.