DIGITAL digest

It's a sheetfed press without the time (and money) consuming platemaking/makeready processes, while reaping the benefits (read: profits) of a digital press on run lengths of less than 3,000. The J Press 720 is reportedly 25 to 30 percent more cost-effective in the sweet spot run length of 500.

"On a square inch basis, the J Press is two to three times faster than the other fastest digital machines currently available," Gilson notes. "The J Press is the closest to offset quality in the marketplace."