How Fujifilm’s J Press 720S Transforms Business Strategy at Color Ink

Printing on-demand

With shorter runs and versioning becoming more relevant for print buyers, printing on-demand is key at Color Ink.

For a lot of the retailers, their store accounts across the country may be 1,000 stores or maybe a couple hundred stores. “When we are producing graphics for each store, we’re talking about run lengths of maybe 200 to 1,000 units, short runs,” Todd says. “That’s why the J Press 720S is such a great fit for us. We’re going from one job to another without stopping. It’s the same paper, it’s the same sheet size, but we’re literally printing 10 of this, 20 of this, 500 of that, nonstop, on the fly.”

Today, Color Ink is eliminating the need for customers to warehouse finished product and print on-demand for not that much more of a higher price per unit, compared to ordering 10,000 or 20,000 units at a time.

“Fujifilm always seems to come forward with very relevant solutions for our business,” Todd says. “Our experience with their equipment, consumables, and people have been instrumental in transforming our business.”