Fulfillment Services -- Benefits, Challenges Of Fulfillment

The potential benefits of offering fulfillment services are substantial, but so are the challenges. "Some printers think fulfillment sounds like too much hassle and too high an investment. In that case, it's probably not for them," Tolliver-Nigro says. "But for printers that are serious about diversifying beyond print, and seeking to develop long-term partnerships with customers, fulfillment is one of the best ways to diversify."