Fulfillment Services -- Benefits, Challenges Of Fulfillment

As more and more print customers seek to limit the number of suppliers they deal with, they're calling on one or two key providers to supply a wide array of fulfillment services.

According to NAPL's working definition, fulfillment entails the storage, management and timely distribution of a client's materials (literature or products, for instance) to the client's distribution outlets or end users. Fulfillment services can range from basic pick-and-pack operations to sophisticated, Web-enabled programs that provide client interfaces and order and inventory management.