Fulfillment Services -- Benefits, Challenges Of Fulfillment

In terms of fulfillment software, inexpensive programs such as FileMakerPro can be sufficient for basic, relatively low-volume programs. Higher volume programs need specialized software and systems, which can cost anywhere from $50,000 to $200,000.

Some printers choosing not to handle fulfillment software and systems in-house have opted for an application service provider (ASP) model. This service starts at about $250 a month for 25,000 records. Each company must determine which is the most efficient and cost-effective approach for its own operation.