Fulfillment Services -- Benefits, Challenges Of Fulfillment

* 61.9 percent said overall client profitability increased as a result of offering fulfillment services.

* Fulfillment decreased client turnover from 13.1 percent for customers purchasing printing only to 5.7 percent among clients buying both print and fulfillment.

But there are several challenges for printers seeking to establish a successful fulfillment operation. For instance, graphic communications industry analyst Heidi Tolliver-Nigro, author of NAPL's "Diversifying With Value-Added Services: Unlocking Hidden Profit Potential," and project manager of NAPL's upcoming book on fulfillment, notes that many printers have been doing a form of fulfillment for years for free by storing customers' printed materials and not charging for it.