Fulfillment Services -- Delivering Value-added

By Erik Cagle

Of all the value-added services that printers offer their customers today, either as a generator of increased press work or as a cog in a one-stop service machine, fulfillment is one of the most economical—and popular—options.

According to the National Association for Printing Leadership (NAPL) "State-of-the-Industry Report," 58.6 percent of printers currently offer fulfillment services, while 12 percent say they will offer it by the year 2004, bringing the total to just under 71 percent. It is among the top non-printing services sought by commercial printers.