Fulfillment Services -- Delivering Value-added

Delving into the world of fulfillment was a way for the Courier Corp. to protect niche publisher clients, according to James Conway, chairman, president and CEO of the North Chelmsford, MA-based book printer. "Some of the smaller niche publishers that we were printing for weren't big enough to do fulfillment on their own," he says. "It was a defensive posture to make sure we didn't lose business that might have otherwise gone elsewhere."