Fulfillment Services -- Delivering Value-added

Keeping in Mind . . .

Printers offer their thoughts and advice for companies adding fulfillment for the first time:

Dan Plunkett, K/P Corp.: "A lot of companies have a tendency to think that the business can be treated as an offshoot of a printing company. You make a mistake if you enter this business without realizing that you're now part of the fulfillment industry. Although we began in the fulfillment business with the intent of filling our presses, we soon realized that it was a viable business in and of itself. This led us to becoming part of the fulfillment industry rather than just doing it ad hoc because our primary focus had been printing for so many years. This is very important for people to understand. It is a different industry and you have to be willing to be a part of it."