Fulfillment Services -- Delivering Value-added

Carol Geddes, Penn Litho: "First, get feedback from your largest and most loyal clients. Ask your top salespeople if they would see the benefit from the added service offering. Be sure that key people in your company support your vision, or you may not succeed. Make sure you hire an experienced team to head up the launch. Invest in technology—mailing and fulfillment clients expect the best in this area."