Fulfillment Services -- Delivering Value-added

K/P has come into its own, fulfillment-wise, in the last three years, according to Plunkett, making it a 50-50 split with printing. A sizeable portion of K/P's printing work, in fact, is now being driven by the fulfillment business.

For Penn Litho of Cerritos, CA, fulfillment represented a graduation in degree of service. The company had always offered small-scale mailing and fulfillment projects, according to President Carol Geddes, which occasionally entailed outsourcing work to another vendor.