Fulfillment Services -- Delivering Value-added
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Penn Litho didn't actively market these capabilities initially. That has changed.
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"Our clients were asking us for an end-to-end solution," she says. "It put us in a better position to understand and address their marketing needs, rather than offering just the commodity of print. We are just beginning to see the positive results. Not only does it bring in value-added sales—fulfillment, mailing and digital printing—but it increases the client loyalty in terms of print buying."
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