Fulfillment Services -- Delivering Value-added

Geddes felt the initial startup process went quickly, but it was kept in check to allow Penn Litho to establish its workflow. A good deal of the learning curve centered on implementing a new IT system.

Another printer, Daniels Graphics in Asheville, NC, has provided business-to-business literature fulfillment services since 1958. According to Jim Daniels, president and CEO, fulfillment evolved into "an information-driven marketing support service" as opposed to traditional fulfillment.