FULFILLMENT SERVICES -- Printers Getting Their Fill

BY MARK SMITH

Technology Editor

Nothing breeds imitation like success, but it is possible for there to be too much of a good thing. And, timing really is everything.

Enough with the clichés. Such sayings suffer from overuse, though, because their wisdom resonates with people.

So what does that have to do with fulfillment? For some years now, "industry experts" have been advising printers of the need to diversify and offer value-added services in order to thrive. Given the number of companies that now proclaim they offer mailing and fulfillment, expanding into these services would seem to be the one true industry success story.