FULFILLMENT SERVICES -- Printers Getting Their Fill

Even though it's not dealing with prescription drugs, the shop has to be very diligent in its inventory management, the printing exec adds. This includes monitoring expiration dates and seeing to the return or proper disposal of unused samples.

Security is just one of the issues companies face if they look beyond fulfillment of printed materials to handling products, especially consumer goods. Working out responsibilities for dealing with returned merchandise is a must. A Web-based inventory management system is a plus for any fulfillment operations, but online order placement/tracking capabilities are the standard in direct merchandising. Establishing a separate company—or at least a brand identity—not associated with the printing operation may help with the selling proposition.