FULFILLMENT SERVICES -- Printers Getting Their Fill

Something as basic as packaging even can become an issue when handling products. Appropriate materials (such as boxes, bubble wrap, etc.) must be inventoried, which gets complicated if customers want to extend their brand identity to packaging.

For a significant portion of its business, Rochester, NY-based ColorCentric Corp. provides outsourced production of vanity books and rare/out-of-print titles for publishers. The intent is for buyers to feel as though they are dealing with just one company—the book publisher.