FULFILLMENT SERVICES -- Printers Getting Their Fill

Integrating the shop's ordering system into a publisher's Website to maintain a brand identity is a simple proposition. Using branded packaging materials wouldn't be, so ColorCentric has taken a simpler approach to keep costs down and speed delivery, says John Lacagnina, president and CEO.

Generic materials are used to package the book, but the packing slip tucked inside and the label applied to the outside are custom-designed for individual clients, Lacagnina explains. "The books are produced on a digital color press, so these materials can be printed as part of the job," he notes.