FULFILLMENT SERVICES -- Printers Getting Their Fill

There is a danger that pointing to mailing and fulfillment as a business opportunity can itself become a cliché. By its "2002-2003 State of the Industry Report," the National Association for Printing Leadership (NAPL) was already reporting that 58.6 percent of survey respondents offered fulfillment services and 52.2 percent did mailing. The numbers jumped to 70.7 percent and 63.9 percent, respectively, when respondents were asked how many planned to be offering those services in 2004.